Brand Development

C.C. Sullivan nurtures leading industry brands, helps develop growing companies, and shapes brand image and visibility for newly founded companies, too. Turnkey services include messaging and identity as well as marketing and business strategy. Examples include:

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To support the global manufacturer’s New York showroom and headquarters move, C.C. Sullivan created research, brand applications, collateral, events, videos and publicity campaigns. We produced dozens of events, marketing programs, signage, mailings, and more.

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NY Projects

C.C. Sullivan has served as marketing/PR agency for NY Projects and its Seoul Collection, with works by Daniel Libeskind, Ross Lovegrove, the late Zaha Hadid. Integrated branding and PR debuted at the Venice Biennale, Art Basel, Design Miami, and iSaloni in Milano.


Working with a5, C.C. Sullivan developed a new naming strategy for a major product and software launch by this woman-led manufacturer. Called Partí, the acoustical products with custom perforating has become a leader in the construction world.

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C.C. Sullivan served as marketing and content agency for Sto Corp. from kickoff research in 2006 followed by a best-practices awareness campaign with insider newsletters and e-newsletters, plus other content and thought-leader collateral, through 2017.